We are a boutique Marketing Agency that specializes in helping smaller B2C businesses that do not have in house marketing employees or wish to pay someone full time to manage their strategy. We house a diverse Marketing skillset to help you create and manage effective Digital Marketing strategies to attract new customers, make new sales and grow more profitably. We set up successful SEO, optimize websites to attract and retain customers, create quality Content for your site, manage and create impactful digital advertising campaigns, develop email and lead generation magnets, and manage Social Media in one spot
Step 1: Descriptive Marketing
Utilizing a Four pronged Clinical Approach to designing your Digital Marketing Plan and taking it from the Strategic to Tactical
Our Approach starts with a strong understanding of your business, what you are trying to achieve, your marketplace and competitors. We do a full 360 Marketing review of key factors and considerations before moving to the next step. Market reviews should be done annually or when there are significant changes in the market and how people do business. The COVID19 pandemic is a good example of such an event. Even if your business has one, when was it last updated? we start with a fresh and current slate to make sure the efforts we take are targetted to your best advantage with your current goals.
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Step 2: Diagnostic Marketing
What is working and what is not with your current Marketing approach? Where is your business strong and what are the opportunities? We tie your goals to specific digital strategies which in house experts manage all the detailed elements for. Will you focus your efforts on a better website experience, SEO, content development, Social Media Engagement, email marketing, PPC, mobile marketing or geo-location to achieve these goals. We are here to help you map out the process and set these elements up for healthy business growth.
Prescriptive Marketing
Now that we have an idea of what digital approaches are needed, its time to put your detailed plan into play. This includes all the setup and customization work that applies to the various elements included in your approach and the day to day management to deliver results. Areas of focus are SEO, Content Marketing, Website Optimization, Email and PPC campaign setup or management by professionals leaving you time to manage your growing leads and customer traffic.
Predictive Marketing
Also known as caring, and nurturing. This is the part of your digital marketing tied closely to customer engagement and sentiment. Areas targeted here are your social media presence and engagement, google review experiences, location and geo targetting